Paul Crowley
Thu, 18 Jun 2015 11:46:00 BST
Head of User Experience and Design, with the BBC....
...talks about the live brief given to the students and how the BBC conducts their research in order to keep up with the ever changing digital environment.
Students at the University of Huddersfield were given a real live brief from the BBC for a 24hour challenge. This was part of the Innovation and Creation Exchange (ICE) project funded by The Royal Academy of Engineering. The brief was 'How would you re-imagine a television channel in the era of internet distribution?'. This related specifically to the channel BBC3 which is soon to be taken off air and will only be accessible online.
Dr Jess Power (project lead) stated: “The ICE projects creates a unique network of exchange, bringing together students from across design, engineering and management. It brings the best of innovative design and industry thinking together, and events like the BBC 24 hour challenge showcase the benefits of interdisciplinary working to solve complex challenges.”
In this video Paul talks about the brief and how the BBC conducts their research in order to keep up with the ever-changing digital environment.
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