Andy Rogers, PhD researcher

Tue, 07 Oct 2014 12:52:00 BST

Andy Rogers, PhD researcher...

...talks about a new way of syncing music to video that will revolutionise TV ads.

The necessary adjustments are imperceptible to the ear and eye. But Andy Rogers – in the last stages of his PhD project at the University – has proved that there are considerable perceptual improvements if the synchronisation between the music and the visual content of the commercial is altered by just tenths of a second. In this video Andy talks about his research and shows examples of the delay in syncing the music.

Read the full research story on the University's news pages.