University of Huddersfield wins two golds at Heist 2013 Awards

Fri, 12 Jul 2013 14:30:00 BST

Heist 2013 Congratulations to the Marketing and PR Team on winning two gold awards at the prestigious Heist Awards for Education Marketing. 

The team won the awards for Best Use of Digital & Social Media with their film ‘Aliens in the Hud’ and for Best Undergraduate Prospectus. 

The award for Best Undergraduate Prospectus was recognised by the judges who said that it was ‘quirky and stood out from the crowd and obviously shows you’re very proud of your University.’

For the award for Best Use of Digital/Social Marketing the judges commented: 'An engaging and professional production that portrays the campus in an innovative way whilst linking with the University's key brands.'

Aliens in the Hud was also recently recognised with a CASE Award. The e-marketing team are always looking for new and innovative ways to market the University.  In an increasingly competitive market they strive to stand out from the crowd.  With Aliens in the Hud they recognised that film can appeal more quickly to the emotions than print and photographs. 

The film was launched in November 2011 with a coordinated distribution plan to encourage University stakeholders to share the clip if they liked it.  Between November and January 2012, the main film achieved 21,881 views, exceeding the original target of 20,000. The film also generated 262 ‘likes’ on YouTube and over 200 comments/interactions in the period.

Well done to all involved!

For those of you who use twitter all the awards were covered @heistawards #Heist2013


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