Our partners are progressing in the project
Thu, 25 May 2017 15:18:00 BST
Aiming to develop a global framework of capabilities in public relations and communication management, the University of Huddersfield in partnership of academics from Sweden, Spain, Argentina, Canada, US, South Africa, Singapore, Australia and UK are developing country frameworks of capabilities. UK survey has been launched and will be open until 31st of May.
The Global Capability Framework project is one of the Global Alliance's flagship projects. This two-year research programme which is designed to be used by PR professional bodies and practitioners around the world, is making a seminal contribution to world knowledge. It aims to set a benchmark for the profession by describing the capabilities demanded of the contemporary practitioner both now and into the future and it will also help educators to build strong and relevant curricula.
The brief is to construct a capability framework that can be applied globally; reflects cultural and regional variations in public relations as a profession; and is forward looking in its approach. The intention is that it will be used by the global academic and practitioner communities and to ensure it is relevant to every continent and reflects local needs, the project has drawn together an initial partnership of academics from Sweden, Spain, Argentina, Canada, US, South Africa, Singapore, Australia and UK. More countries and partners will come on board in 2018 once the framework has been developed and it is ready for use around the world.
Our partners are progressing in the project. Argentina, Singapore, South Africa and Canada already finished the first stage of the research: the Delphi study. They are presenting its results in the preconference “Building a Global Capability Framework for Public Relations” on the 25 of May in San Diego.
While Argentina and Singapore already launched the survey, the second stage of the project, Canada and South Africa are preparing their surveys to be launch soon. The UK team are collecting responses of the UK survey until the 31st of May. Participate and make your opinion count.