Managerial Forces, Users’ Judgements and Forecasting
Tue, 09 Feb 2016 15:57:00 GMT
The Business School’s Emerging Markets Research Group (EMERGE) heard Dr Radi Haloub from the University of Huddersfield, present his research on a grounded study of the influence of managerial forces and users’ judgements on forecasting in international manufacturing industries.
Radi Haloub is a Senior Lecturer in Strategy at the University of Huddersfield Business School. His PhD research was related to strategic futurology and judgmental influences of managers on the forecasting process. Using the Grounded Theory method in data collection and analysis, the research successfully evaluated the psychological forces that affect the users of forecasts and their judgments on the forecasts produced. Moreover, Radi’s research has provided new assessment criteria for forecasting management called “Haloub’s Assessment of Forecasting - HAF index” which provides sixteen ranks for assessing forecasting management within companies.
Radi says "Despite the improvements in mathematical forecasting techniques, the increase in forecasting accuracy is not yet significant. Previous research discussed various forecasting issues and techniques without paying attention to users’ forces and behaviours that influence the construction of forecasts. This research investigates this gap through examining the managerial forces that influence the judgements of different users and constructors of forecasts in international pharmaceutical companies"
Professor John Anchor, Director of the Emerging Markets Research Group, says "Radi’s research has applicability in both emerging and developed markets. However it builds on his experience in sales and marketing in the pharmaceutical industries of the Middle East".
