Inaugural Marketing Sustainability Conference
Thu, 08 Dec 2016 09:10:00 GMT
Staff are invited to attend the Inaugural Marketing Sustainability Conference on Tuesday 20 December 2016 at the University of Huddersfield Business School.
The event is sponsored by the University of Huddersfield Researcher Development Fund and the Academy of Marketing Business-to-Business Special Interest Group.
Our esteemed Speakers are Professor Ken Peattie, Joe Jones from SustainIT, Professor Merlin Stone, Dr Morven McEachern and Dr Kaouther Kooli (Chair of the AM B2B SIG).
Sustainability is becoming a key issue for many areas of business as regulatory and consumer demands are forcing companies to rethink their approach to business. Developing more sustainable marketing strategies are presenting novel challenges to marketers and involves targeted activities, such as the researching of customer needs, preferences and expectations and the analysis of an organisation’s ability to meet those expectations compared to its rivals. It can also require new types of information on stakeholder attitudes to sustainability issues relevant to the sourcing, production, use or disposal of products.
This event is free and open to all including external and internal PhD students and staff. The event aims to harness the exchange of knowledge, discussions and sharing of ideas and generally, promoting the important study of marketing sustainability with experts from the academia and practitioner worlds.
Benefits of Attendance for Delegates
- Increased understanding of theoretical and methodological considerations pertinent to sustainability marketing
- Highlight future research directions
- Insights into practitioner issues
For catering purposes it is essential to register for this conference. To avoid disappointment as places are limited please book a place by contacting Deborah Bowe at: d.bowe@hud.ac.uk
Joining information, campus map and a timetable for the day will be sent to all internal and external delegates who have registered by Friday 16 December 2016.
