Top Tips for Publishing in Top Journals
Mon, 12 Oct 2015 10:22:00 BST
The Business School’s Emerging Markets Research Group (EMERGE) heard Professor John Cadogan from Loughborough University present his research on Publishing in Leading Journals: Reflections on Two Sources of Fatal Flaws.
John Cadogan is Professor of Marketing at Loughborough University, where he has held faculty positions since 2003, and is Lifetime Honorary Professor and Docent at Lappeenranta University of Technology, Finland. His research into aspects of marketing strategy, international marketing and sales is published in a wide range of outlets and has won various awards from academic associations and journals, and is cited regularly in the literature. He is Editor-in-Chief of the International Marketing Review.
In his presentation John elaborated on the issue of how researchers can increase their chances of publishing in leading academic journals. In this respect, he focused on two core issues that journal editors often identify as the sources of fatal flaws in their rejection letters to authors. First, papers are often criticized for their “lack of contribution”. John unpacked what a “significant contribution” might look like, and investigate the options available in terms of how one might go about creating a significant contribution. Second, papers are often rejected because reviewers point out to the editor that there are major errors and inconsistencies in the theory development section of the paper. John considered the ways that one can go about structuring the development of core theory so as to reduce criticisms on this front, and thereby enhance the quality of the theory development being undertaken. The presentation gave the audience new tools with which to go about doing their research.
Professor John Anchor, Director of the Emerging Markets Research Group, says “it was a pleasure to receive Professor Cadogan in Huddersfield – for his first visit. The issues which he highlighted are of increasing importance in the Business School world. For some of the audience, they were entirely new issues. Even for those of us with more grey hair, they certainly bear repeating”.
