Postgraduate marketing students helping Forget Me Not charity

Forget Me Not Children’s Hospice

Fri, 27 Mar 2015 16:30:00 GMT

Forget Me Not Children’s Hospice

Forget Me Not Children’s Hospice

Last week marked the beginning of a highly exciting and heart-warming project for our postgraduate Marketing students. The Forget Me Not Children’s Hospice marketing team visited the Business School to brief students on the charity’s latest integrated brand awareness campaign called ‘#makeamoment’. The students have been tasked with critically evaluating the campaign and advising the charity on how they could improve their future marketing efforts as part of the coursework assessment.

The Forget Me Not Children’s Hospice provides care and support to children with life shortening conditions and their families across West Yorkshire. Clare-Marie Taylor, Head of Marketing at the charity, said: “The joint work we have done with the University of Huddersfield over the past number of years has been of great benefit to the charity. In the last two years we have been supported through a team of second year students undertaking brand research for us around our major awareness campaigns; we have been delighted with some of the work produced by these students and it has proved an effective method for us to undertake research without having to pay large sums of money. We are really looking forward to extending our joint work with the University by working closely with a number of postgraduate students in the coming months.”

Course Leader Dr Fiona Cheetham is confident that our students will be able to bring the latest research and thinking from their academic studies to develop insights for the Forget Me Not team to take forward into future campaigns.

“We have worked closely with Clare-Marie and her team from Forget Me Not for a numbers of years on our undergraduate marketing courses. This latest collaboration with the charity provides a fantastic opportunity for our postgraduate students, who are mainly from overseas, to appreciate the realities of planning, designing and budgeting for marketing communications in the dynamic and competitive environment of charity marketing in the UK”, Fiona explained.

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