The Use of Strategic Management Tools in Czech SMEs
Tue, 08 Dec 2015 10:04:00 GMT
The Business School’s Emerging Markets Research Group (EMERGE) heard Dr Marcela Papalova from the Technical University of Ostrava, Czech Republic, present her research on Postmodern Careers and Career Management Skills (CMS).
Marcela Papalova is a Senior Lecturer in Business Administration in the Faculty of Economics (Business School). Her main areas of research interest are entrepreneurial economics, risk management, strategic management and entrepreneurial skills, mainly in the Moravian – Silesian Region in the Czech Republic.
Marcela says “The environment in which organizations are located is defined nowadays by large degrees of uncertainty. The environment is very dynamic and branches of it influence each other. One option to reduce uncertainty, to capture the trend and to reveal relationships of interactivity, is the active implementation of strategic management. Strategic management processes use a variety of tools. Techniques are used not only in large organizations, but also small and medium sized enterprises. My research examines empirically the influence of using strategic management tools in small and medium-sized companies in Moravian - Silesian Region. I have found that only about a half of the respondents prepare strategies, of which about 70% are top managers; moreover, only 3% disclose their strategies publically. Strategic management tools are still underestimated by management; however only a handful of the respondents suggest that they started to apply strategic management tools as a result of crises.”
Professor John Anchor, Director of the Emerging Markets Research Group, says “This is the third time that Marcela has been to Huddersfield. However this is the first time that she has presented this particular piece of her research. I have undertaken similar research myself in Jordan in the past; so there may be scope for collaboration in the future”.
