Brand Exhibition 2014
Wed, 07 May 2014 14:52:00 BST
Second year marketing students produced some excellent creative work for their ‘Managing & Communicating Brands’ module this April. The assessment brief was to create a brand concept (some student project groups chose new brands, whilst others chose extension products from other well know brands) and create an identity and communications campaign around the brand at an open exhibition. External judges gave feedback and advice to students, including social media consultant Richard Bassinder, marketing consultant Helen Curtis and Brighouse-based agency Digitronix.
